
如今與企業(yè)高管們交流,你會同時聽到充滿信心的聲音和流露擔(dān)憂的思量。大多數(shù)人并非盲目決策,而是正認(rèn)真思考資本周期、技術(shù)轉(zhuǎn)型、韌性以及長期價值創(chuàng)造,而且往往承受著比前人更為嚴(yán)苛的審視。
但許多人也坦言,當(dāng)前環(huán)境變得更難解讀。長期前景正在發(fā)生變化。那些曾經(jīng)被視為背景板的固有假設(shè),如有關(guān)能源、人口結(jié)構(gòu)、地緣政治和生產(chǎn)率的假設(shè),正同步發(fā)生變化。
在新時代實現(xiàn)繁榮
我們似乎正身處未知領(lǐng)域:一個新的時代。這正是我們的新書《豐裕世紀(jì):惠及子孫的進步故事》(A Century of Plenty: A Story of Progress for Generations to Come)的寫作背景。該書回顧了過去百年人類前所未有的進步,并提出一個問題:在當(dāng)下諸多不確定性之下,我們能否再次實現(xiàn)這樣的進步,甚至做得更好?
我們從一個刻意宏大的問題開始:到2100年,要讓地球上的每個人至少過上今天瑞士人的生活,需要什么條件?這并非指文化意義上的“瑞士化”,而是指經(jīng)濟上的富足——高收入、長壽命、優(yōu)質(zhì)教育以及社會凝聚力。
要實現(xiàn)這一目標(biāo),全球GDP需要達到當(dāng)前水平的約8.5倍。僅這一數(shù)字,就足以引發(fā)質(zhì)疑:我們是否有足夠的能源、材料、食物和創(chuàng)新?
本書系統(tǒng)性回答了這些問題。
先從能源說起。我們需要相當(dāng)于目前總量兩至三倍的能源,以及約30倍的清潔電力。這當(dāng)然是個艱巨目標(biāo),但在創(chuàng)新與投資的推動下是可以實現(xiàn)的。地球在礦產(chǎn)和金屬方面的資源稟賦足夠支撐這一轉(zhuǎn)型;我們需要做的是找到它們,并進行開采和加工。在強勁需求引發(fā)主動勘探的背景下,可開采鋰儲量的增長速度已達到所需速度的三倍。
在糧食方面,我們可以在相同甚至更少的土地上,為多達120億人口提供富含蛋白質(zhì)的飲食,且年產(chǎn)量增幅遠低于自20世紀(jì)60年代以來已實現(xiàn)的水平。而創(chuàng)新依然充滿潛力,這是推動生產(chǎn)率增長的必要催化劑。要實現(xiàn)目標(biāo),生產(chǎn)率年增速需加快至約2.7%。人工智能結(jié)合其他技術(shù),到2040年每年可額外貢獻0.5至3.4個百分點的生產(chǎn)率提升,遠高于以往的任何通用型技術(shù)。
生產(chǎn)率提升(許多已初見端倪)足以在不耗盡地球資源的前提下支撐上述繁榮水平。2050年實現(xiàn)凈零排放的可能性不大,但只要把增長的成果用于為全新的清潔能源體系夯實基礎(chǔ),全球溫升幅度仍有望被控制在約2.0℃。
因此,真正的約束并不在物質(zhì)層面,而是在于人心與觀念之中。
生產(chǎn)率提升并非憑空發(fā)生
令人驚訝的是,當(dāng)下的情境似曾相識。在地緣政治秩序、能源體系或技術(shù)平臺發(fā)生重大轉(zhuǎn)型的時期,當(dāng)事人往往都會感到迷惘,且鮮有平順過渡。
然而,在一次次經(jīng)濟與社會動蕩中,有一個規(guī)律始終存在:生產(chǎn)率持續(xù)增長,且是“復(fù)利式”的增長。這種增長提高了工資水平、拓展了機會空間,也使社會能夠主動應(yīng)對不平等和環(huán)境破壞,而不是因此停滯不前。
這對企業(yè)領(lǐng)導(dǎo)者尤為重要,因為生產(chǎn)率提升從來不是憑空發(fā)生的。它來自于組織對更好的工具、系統(tǒng)和工作方式的持續(xù)投入,而且往往是在回報尚不明顯之前,就已經(jīng)開始付出。
大企業(yè)的作用被低估
公共討論往往將進步視為一種抽象結(jié)果,由政府、科學(xué)家或分散的市場力量所驅(qū)動。但事實上,企業(yè)才是舞臺上的主角,尤其是大型創(chuàng)新企業(yè)。
在美國,過去十年中約80%的生產(chǎn)率提升,僅來自5%的企業(yè)。這些企業(yè)并非狹隘地專注于削減成本,而是打造新的商業(yè)模式、推動創(chuàng)新規(guī)模化,并在不確定性中持續(xù)投資。
相對少數(shù)的企業(yè)承擔(dān)了不成比例的大量投資,而正是這些投資最終推高了工資水平和生活標(biāo)準(zhǔn)。大企業(yè)支付的平均薪酬比小企業(yè)高出25%至50%。全球前250家企業(yè)的研發(fā)支出,約占總量的三分之二。
這一現(xiàn)實具有雙重含義:當(dāng)大企業(yè)猶豫不前、延緩?fù)顿Y時,進步就會受限;但與此同時,這也意味著,真正具有驅(qū)動力的決策往往來自董事會而僅非政策論壇,其所能發(fā)揮的實際作用遠超普遍認(rèn)知。
重新定義增長
很少有話題能像“增長”這樣令人不安。過去一個世紀(jì)的擴張,確實伴隨著真實的外部成本:氣候變化、生物多樣性喪失以及社會結(jié)構(gòu)沖擊等。忽視這些代價,是不負(fù)責(zé)任的。
但也有證據(jù)對“問題在于增長本身”這一流行結(jié)論提出了質(zhì)疑。零和社會難以維持社會支出、應(yīng)對人口老齡化或投資更清潔的技術(shù)。以生產(chǎn)率為驅(qū)動的增長,恰恰能夠創(chuàng)造出解決這些問題所必需的資源。
真正需要做出的選擇,不在增長與責(zé)任之間,而在于生產(chǎn)率增長與停滯之間。
這種區(qū)別對董事會在多方壓力下權(quán)衡長期投資決策尤為重要。短期內(nèi)收縮看似謹(jǐn)慎,但歷史一再表明,在轉(zhuǎn)型期投資不足,往往只是延長而非減少不穩(wěn)定性。
是選擇,而非預(yù)測
我們這本書并非預(yù)言到2100年一定會進入一個豐裕的世界。我們的觀點是:這是一種真實存在的可能性,而最終結(jié)果取決于當(dāng)下所作出的選擇。然而,現(xiàn)實中正存在一場希望危機。調(diào)查顯示,在大多數(shù)發(fā)達經(jīng)濟體中,相信下一代會比上一代過得更好的人,不到四分之一。當(dāng)對進步的信念消退,投資就會放緩,風(fēng)險承受能力會崩塌,政治也會轉(zhuǎn)向內(nèi)顧。
企業(yè)領(lǐng)導(dǎo)者當(dāng)然無法獨自解決這一切,但他們也絕非置身事外的旁觀者。
擺在董事會和首席執(zhí)行官們面前的問題,不是世界是否正在變化,而是他們是否準(zhǔn)備好在變化中引領(lǐng)前行,還是任由一種“稀缺敘事”在變化過程中扼殺進步。
Fortune.com上發(fā)表的評論文章中表達的觀點,僅代表作者本人的觀點,不代表《財富》雜志的觀點和立場。(財富中文網(wǎng))
譯者:劉進龍
審校:汪皓
如今與企業(yè)高管們交流,你會同時聽到充滿信心的聲音和流露擔(dān)憂的思量。大多數(shù)人并非盲目決策,而是正認(rèn)真思考資本周期、技術(shù)轉(zhuǎn)型、韌性以及長期價值創(chuàng)造,而且往往承受著比前人更為嚴(yán)苛的審視。
但許多人也坦言,當(dāng)前環(huán)境變得更難解讀。長期前景正在發(fā)生變化。那些曾經(jīng)被視為背景板的固有假設(shè),如有關(guān)能源、人口結(jié)構(gòu)、地緣政治和生產(chǎn)率的假設(shè),正同步發(fā)生變化。
在新時代實現(xiàn)繁榮
我們似乎正身處未知領(lǐng)域:一個新的時代。這正是我們的新書《豐裕世紀(jì):惠及子孫的進步故事》(A Century of Plenty: A Story of Progress for Generations to Come)的寫作背景。該書回顧了過去百年人類前所未有的進步,并提出一個問題:在當(dāng)下諸多不確定性之下,我們能否再次實現(xiàn)這樣的進步,甚至做得更好?
我們從一個刻意宏大的問題開始:到2100年,要讓地球上的每個人至少過上今天瑞士人的生活,需要什么條件?這并非指文化意義上的“瑞士化”,而是指經(jīng)濟上的富足——高收入、長壽命、優(yōu)質(zhì)教育以及社會凝聚力。
要實現(xiàn)這一目標(biāo),全球GDP需要達到當(dāng)前水平的約8.5倍。僅這一數(shù)字,就足以引發(fā)質(zhì)疑:我們是否有足夠的能源、材料、食物和創(chuàng)新?
本書系統(tǒng)性回答了這些問題。
先從能源說起。我們需要相當(dāng)于目前總量兩至三倍的能源,以及約30倍的清潔電力。這當(dāng)然是個艱巨目標(biāo),但在創(chuàng)新與投資的推動下是可以實現(xiàn)的。地球在礦產(chǎn)和金屬方面的資源稟賦足夠支撐這一轉(zhuǎn)型;我們需要做的是找到它們,并進行開采和加工。在強勁需求引發(fā)主動勘探的背景下,可開采鋰儲量的增長速度已達到所需速度的三倍。
在糧食方面,我們可以在相同甚至更少的土地上,為多達120億人口提供富含蛋白質(zhì)的飲食,且年產(chǎn)量增幅遠低于自20世紀(jì)60年代以來已實現(xiàn)的水平。而創(chuàng)新依然充滿潛力,這是推動生產(chǎn)率增長的必要催化劑。要實現(xiàn)目標(biāo),生產(chǎn)率年增速需加快至約2.7%。人工智能結(jié)合其他技術(shù),到2040年每年可額外貢獻0.5至3.4個百分點的生產(chǎn)率提升,遠高于以往的任何通用型技術(shù)。
生產(chǎn)率提升(許多已初見端倪)足以在不耗盡地球資源的前提下支撐上述繁榮水平。2050年實現(xiàn)凈零排放的可能性不大,但只要把增長的成果用于為全新的清潔能源體系夯實基礎(chǔ),全球溫升幅度仍有望被控制在約2.0℃。
因此,真正的約束并不在物質(zhì)層面,而是在于人心與觀念之中。
生產(chǎn)率提升并非憑空發(fā)生
令人驚訝的是,當(dāng)下的情境似曾相識。在地緣政治秩序、能源體系或技術(shù)平臺發(fā)生重大轉(zhuǎn)型的時期,當(dāng)事人往往都會感到迷惘,且鮮有平順過渡。
然而,在一次次經(jīng)濟與社會動蕩中,有一個規(guī)律始終存在:生產(chǎn)率持續(xù)增長,且是“復(fù)利式”的增長。這種增長提高了工資水平、拓展了機會空間,也使社會能夠主動應(yīng)對不平等和環(huán)境破壞,而不是因此停滯不前。
這對企業(yè)領(lǐng)導(dǎo)者尤為重要,因為生產(chǎn)率提升從來不是憑空發(fā)生的。它來自于組織對更好的工具、系統(tǒng)和工作方式的持續(xù)投入,而且往往是在回報尚不明顯之前,就已經(jīng)開始付出。
大企業(yè)的作用被低估
公共討論往往將進步視為一種抽象結(jié)果,由政府、科學(xué)家或分散的市場力量所驅(qū)動。但事實上,企業(yè)才是舞臺上的主角,尤其是大型創(chuàng)新企業(yè)。
在美國,過去十年中約80%的生產(chǎn)率提升,僅來自5%的企業(yè)。這些企業(yè)并非狹隘地專注于削減成本,而是打造新的商業(yè)模式、推動創(chuàng)新規(guī)模化,并在不確定性中持續(xù)投資。
相對少數(shù)的企業(yè)承擔(dān)了不成比例的大量投資,而正是這些投資最終推高了工資水平和生活標(biāo)準(zhǔn)。大企業(yè)支付的平均薪酬比小企業(yè)高出25%至50%。全球前250家企業(yè)的研發(fā)支出,約占總量的三分之二。
這一現(xiàn)實具有雙重含義:當(dāng)大企業(yè)猶豫不前、延緩?fù)顿Y時,進步就會受限;但與此同時,這也意味著,真正具有驅(qū)動力的決策往往來自董事會而僅非政策論壇,其所能發(fā)揮的實際作用遠超普遍認(rèn)知。
重新定義增長
很少有話題能像“增長”這樣令人不安。過去一個世紀(jì)的擴張,確實伴隨著真實的外部成本:氣候變化、生物多樣性喪失以及社會結(jié)構(gòu)沖擊等。忽視這些代價,是不負(fù)責(zé)任的。
但也有證據(jù)對“問題在于增長本身”這一流行結(jié)論提出了質(zhì)疑。零和社會難以維持社會支出、應(yīng)對人口老齡化或投資更清潔的技術(shù)。以生產(chǎn)率為驅(qū)動的增長,恰恰能夠創(chuàng)造出解決這些問題所必需的資源。
真正需要做出的選擇,不在增長與責(zé)任之間,而在于生產(chǎn)率增長與停滯之間。
這種區(qū)別對董事會在多方壓力下權(quán)衡長期投資決策尤為重要。短期內(nèi)收縮看似謹(jǐn)慎,但歷史一再表明,在轉(zhuǎn)型期投資不足,往往只是延長而非減少不穩(wěn)定性。
是選擇,而非預(yù)測
我們這本書并非預(yù)言到2100年一定會進入一個豐裕的世界。我們的觀點是:這是一種真實存在的可能性,而最終結(jié)果取決于當(dāng)下所作出的選擇。然而,現(xiàn)實中正存在一場希望危機。調(diào)查顯示,在大多數(shù)發(fā)達經(jīng)濟體中,相信下一代會比上一代過得更好的人,不到四分之一。當(dāng)對進步的信念消退,投資就會放緩,風(fēng)險承受能力會崩塌,政治也會轉(zhuǎn)向內(nèi)顧。
企業(yè)領(lǐng)導(dǎo)者當(dāng)然無法獨自解決這一切,但他們也絕非置身事外的旁觀者。
擺在董事會和首席執(zhí)行官們面前的問題,不是世界是否正在變化,而是他們是否準(zhǔn)備好在變化中引領(lǐng)前行,還是任由一種“稀缺敘事”在變化過程中扼殺進步。
Fortune.com上發(fā)表的評論文章中表達的觀點,僅代表作者本人的觀點,不代表《財富》雜志的觀點和立場。(財富中文網(wǎng))
譯者:劉進龍
審校:汪皓
Spend time with senior executives today and you hear both confidence and concern. Most are not flying blind. They are thinking seriously about capital cycles, technology transitions, resilience, and long-term value creation, often under far more scrutiny than their predecessors faced.
But many admit that the environment feels harder to interpret. The long term is shifting. Assumptions that sat settled in the background—about energy, demographics, geopolitics, and productivity—are moving at the same time.
Achieving prosperity in a new era
We seem to be in uncharted territory: a new era. This is the context in which our new book, A Century of Plenty: A Story of Progress for Generations to Come, is set. It looks back at the past 100 years of unprecedented human progress, and asks whether, for all current uncertainties, we can pull it off again. Or do even better.
We begin with a deliberately ambitious question. What would it take for every person on Earth to live at least as well as someone in Switzerland does today—by 2100? Not culturally Swiss, but economically empowered with high incomes, long lives, strong education, and social cohesion.
Achieving this would require global GDP to be about 8.5 times higher than it is today. That figure alone is enough to trigger skepticism. Will we have enough energy, materials, food, and innovation?
The book answers those questions systematically.
Let’s start with energy. We would need two to three times today’s total and around 30 times more clean electricity. It’s a big ask, but doable with innovation and investment. The Earth’s bounty in terms of minerals and metals is sufficient; we just need to find, mine, and process them. Recoverable reserves of lithium have been growing at triple the rate we would need as strong demand triggered active search for supply.
We could feed as many as 12 billion people with protein-rich diets on the same, or less, land with far smaller annual increases in yields than achieved since the 1960s. And innovation still has plenty of juice, a necessary elixir for productivity growth, which would need to accelerate to about 2.7 percent a year. AI, combined with other technologies, could add 0.5 to 3.4 percentage points a year through 2040, far more than general-purpose technologies of the past.
Productivity improvements—many already visible—are sufficient to support that level of prosperity without exhausting the planet. Net zero by 2050 is unlikely, but so long as the fruits of growth are used to capitalize the nuts and bolts of a clean new energy system, global warming could be kept at about 2.0°C.
So, the binding constraints are not physical. Rather, they lie in hearts and minds.
Productivity doesn’t increase by accident
It is striking how familiar today’s moment is. Periods of major transition, between geopolitical orders, energy systems, or technology platforms, have always felt disorienting in real time. They were rarely smooth.
Yet through periods of economic and social upheaval, one pattern held: steady, compounding productivity growth. That compounding raised wages, expanded opportunity, and enabled societies to address inequality and environmental damage rather than freeze in response to them.
This is highly relevant to business leaders because productivity does not increase by accident. It advances when organizations invest in better tools, systems, and ways of working—often well before the payoff is obvious.
The underestimated role of large firms
Public debate tends to treat progress as something abstract, driven by governments, scientists, or diffuse market forces. But firms are center stage, and often large, innovative firms.
In the United States, roughly 80 percent of productivity gains over the past decade came from just 5 percent of firms. They were not focused narrowly on cost reduction, but built new business models, scaled innovation, and invested through uncertainty.
A relatively small number of firms account for a disproportionate share of the investment that ultimately lifts wages and living standards. Large firms pay 25 to 50 percent more than smaller firms on average. The top 250 firms in the world account for about two-thirds of R&D spending.
This reality cuts two ways. It limits progress when large firms hesitate to invest. But it also means that leadership decisions—made in boardrooms, not just policy forums—carry more agency than is often acknowledged.
Growth reframed
Few topics generate as much discomfort as growth. The past century’s expansion came with real externalities: climate change, loss of biodiversity, and social disruption. Ignoring those costs would be irresponsible.
But the evidence also challenges a popular conclusion that growth itself is the problem. A zero-sum society struggles to fund social spending, adapt to demographic aging, or invest in cleaner technologies. Productivity-led growth creates the resources needed to address those challenges.
The choice is not between growth and responsibility. It is between productive growth and stagnation.
That distinction matters for boards weighing long-term investment decisions under pressure from multiple stakeholders. Pulling back may feel prudent in the short run, but history suggests that underinvestment during transitions is what prolongs instability rather than reducing it.
A choice, not a forecast
Our book does not predict that by 2100 we will reach a world of plenty. It argues that it is a real possibility, and that the outcome depends on choices made now. Yet there is a crisis of hope. Surveys suggest that in most advanced economies, fewer than one in four believe that the next generation will be better off than the previous one. When belief in progress erodes, investment slows, risk tolerance collapses, and politics turns inward.
Business leaders cannot solve that alone. But they are not neutral actors either.
The question facing boards and CEOs is not whether the world is changing, but whether they are prepared to lead through that change or allow a narrative of scarcity to cap progress halfway through its journey.
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