那些年大牌公司打響的聲譽(yù)保衛(wèi)戰(zhàn)
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????強(qiáng)生 ????? 危機(jī)：強(qiáng)效泰諾引發(fā)恐慌 ????? 時(shí)間：1982年 ????說(shuō)到公司信譽(yù)危機(jī)，1982年強(qiáng)生（Johnson & Johnson，《財(cái)富500強(qiáng)》）生產(chǎn)的偏頭痛藥泰諾引發(fā)的恐慌是數(shù)一數(shù)二的案例。當(dāng)時(shí)，七名芝加哥地區(qū)的居民服用了摻有氰化物的超強(qiáng)泰諾后身亡。這家公司立即召回了3000多萬(wàn)瓶泰諾，同時(shí)著手研制新的防偽包裝。大多數(shù)醫(yī)藥專家都斷言，強(qiáng)生無(wú)法從這次打擊中恢復(fù)過(guò)來(lái)。然而，強(qiáng)生重視對(duì)消費(fèi)者的關(guān)懷，從而拯救了這個(gè)一線品牌。市場(chǎng)信息機(jī)構(gòu)Euromonitor International 提供的數(shù)據(jù)顯示，2013年，泰諾是美國(guó)第六暢銷的止疼藥。 |
????Johnson & Johnson ????? Crisis: Extra-strength Tylenol scare ????? Year: 1982 ????When it comes to crises in corporate history, Johnson & Johnson's (JNJ, Fortune 500)1982 Tylenol scare tops the list. Seven people died in the Chicago area from consuming Extra-Strength Tylenol capsules laced with cyanide. The company immediately recalled more than 30 million bottles and went to work creating new tamper-proof packaging. Most medical experts concluded that the drugmaker would not be able to recover from the stumble. However, Johnson & Johnson's emphasis on customer care saved one of its top brands. In 2013, Tylenol was the sixth best-selling pain reliever in the country, according to data from market intelligence firm Euromonitor International. |
