身為公司CEO該怎么向公眾道歉

????Netflix公司

????2011年秋天，Netflix公司CEO里德?黑斯廷斯不得不先后兩次鄭重道歉：第一次是為漲價道歉；第二次道歉的原因是，該公司試圖給DVD送貨服務Qwikster改名。消費者痛恨這兩個主意，黑斯廷斯公開承認錯誤，Netflix的股價在隨后幾年強力反彈。

????Netflix

????In the fall of 2011, Netflix’s CEO Reed Hastings had to make two big apologies: First, for jacking up prices; and then another for trying to rename the DVD delivery service “Qwikster.” Customers hated both ideas, and Hastings admitted his mistakes very publicly — and Netflix’s stock price has rebounded nicely in subsequent years.