大嘴惹禍：6位炮轟顧客的高管
Claire Zillman
2013年11月15日
都說顧客就是上帝，是衣食父母。但是，本文介紹的六位公司高管卻公然對顧客出言不遜，結果惹禍上身。他們輕則招致批評，重則連累公司股價下挫，甚至因此丟了飯碗。
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????口無遮攔的CEO們 ????暑假在零售業打過工的青少年肯定都知道一條銷售法則：顧客永遠是正確的。但這種看似很基本的觀點卻很難在指揮系統的最高層找到支持者。等到高管最終意識到這種理念時，往往已經來不及了。本文介紹的幾位高管和公司創始人不僅直言客戶是錯誤的，甚至對客戶大加羞辱。 |
????CEOs say the darndest things ????Any teenager with a summer job in retail knows the principle tenant of sales: The customer is always right. That sentiment, as basic as it may seem, doesn't always find its way up the chain of command. And when it finally penetrates the C-suite, it's often too late. Here are some business execs and business founders who not only said their customers were wrong but insulted their client base in the worst way. |
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