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公司：Chicago Music Exchange

地點：伊利諾伊州芝加哥市

????Chicago Music Exchange是一家具有傳奇色彩的樂器店，專門出售全新吉他和二手貨。在YouTube的一段視頻中，該店的天才員工亞歷克斯?查德威克彈奏了100首曲子，向大家講述搖滾音樂的歷史。視頻頁面在4周內就獲得300萬的訪問量。“就像觀看體操運動員在奧運會的表演，”店主戴維?考特說。“他的技巧讓人嘆為觀止。不管是吉他手，還是樂迷都被深深吸引。”總計成本：約2,500到5,000美元，包括人工和營銷公司的費用。視頻發(fā)布之后的一個月內，該店的網站得到額外的20萬獨立訪問量。考特說：“我們店的線上和線下銷售都大有長進。”許多人到店里來除了一睹亞歷克斯的風采，還會購買一件Chicago Music Exchange的紀念T恤。

Invest in (hopefully) viral videos

Company: Chicago Music Exchange

Location: Chicago, Ill.

????Chicago Music Exchange, a legendary retailer of new and used guitars, scored more than 3 million page views in four weeks with a YouTube video of a talented employee who told the history of rock and roll by playing 100 riffs. "It's like watching an Olympic gymnast," says owner David Kalt. "You can totally appreciate his craftsmanship. It appeals to both guitarists and music lovers." The total cost: About $2,500 to $5,000, when Kalt factors in staff time and use of his marketing firm. After publishing the video, the store saw an extra 200,000 unique visitors to its website in the month immediately following its release. "We've had a nice uptick in transactions online and offline," Kalt says. And viewers have starting coming to the store looking to meet the employee Alex Chadwick, and buy Chicago Music Exchange t-shirts as a souvenir.