2012財富高管夢之隊重裝登場

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????1.張瑞敏 ????職務:首席戰略官 ????現任職位:海爾集團首席執行官 ????張瑞敏成功地改造了青島電冰箱廠(Qingdao Refrigerator Factory),把它從一個產品質量低劣,常年虧損的工廠打造成了全球最大的家電公司。目前,海爾集團(Haier Group)的營收已經高達230億美元。這一切都要歸功于張瑞敏打破常規、精明嫻熟的戰略運作:他沒有為西方競爭對手提供低廉的代工服務,而是決定打造海爾自己的品牌;他不是模仿其他公司,而是自行開設了10個研發中心,自主研發海爾的技術。今年63歲的張瑞敏已經成功攻克了全球范圍內廣闊的市場和冰箱行業,現在,他又把目標瞄準了歐洲。像張瑞敏這樣的戰略官,任何團隊都希望他為自己、而不是對手效力。 ????--G.C. |
????1.Zhang Ruimin ????Position:Chief strategist ????Currently:CEO, Haier Group ????Zhang built the old Qingdao Refrigerator Factory from a failing maker of poor products into the world's largest appliance company, with $23 billion in revenue. He did it through unconventional but deft strategic moves: Instead of doing low-cost manufacturing for Western rivals, he decided to build Haier's brand; rather than copy other companies, he opened 10 R&D centers to develop Haier's own technology. Having conquered many global markets (and the dorm-fridge business), Zhang, 63, is now targeting Europe. This is a strategist you want on your team -- and not on your opponent's. ????--G.C. |





