軟件成創(chuàng)收奇兵，蘋果應(yīng)用商店去年營收翻了一番
圖為蘋果2011年第4季度至2014年第2季度音樂及圖書營收（藍色）、APP營收（棕色），以及APP營業(yè)利潤在總營業(yè)利潤中的占比走勢。
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????本周三，興業(yè)銀行（Societe Generale）的安迪?帕金斯在給客戶的郵件中寫道：“大部分蘋果評論員都只關(guān)注蘋果（Apple）的硬件業(yè)務(wù)。鑒于它硬件業(yè)務(wù)的規(guī)模，這也不足為奇。” ????“然而，仔細(xì)琢磨各種評論以及管理層評論，我們可以發(fā)現(xiàn)關(guān)于蘋果應(yīng)用商店營收的許多有趣細(xì)節(jié)。通過這些細(xì)節(jié)，我們發(fā)現(xiàn)，應(yīng)用商店是蘋果銷售增長極為強勁的少數(shù)幾個領(lǐng)域之一（它2013年增幅超過100％），而且越來越成為蘋果經(jīng)營利潤的一個重要來源（2013年占比為8％）。我們認(rèn)為，人們對蘋果的這項業(yè)務(wù)知之甚少，但它未來可能成為蘋果利潤增長的主要推動力?！?/p> ????帕金斯在一份充斥著圖表和圖形的報告中把蘋果的目標(biāo)股價上調(diào)到了每股105美元（相當(dāng)于拆股前每股735美元）。 ????下圖：帕金斯的幻燈片展示中包括下面這張圖，按類別分解了蘋果的銷售收入，客觀展示了利潤占比8％的蘋果應(yīng)用商店的營收情況。（財富中文網(wǎng)） |
????“Most Apple commentators focus on Apple’s hardware business, which is unsurprising given its size,” writes Societe Generale’s Andy Perkins in a note to clients Wednesday. ????“However, tucked away in the notes and management commentary are some intriguing details about app revenues. Using these details we calculate that apps are one of the few areas at Apple showing very good sales growth (100%+ in 2013) and are an increasingly important source of operating profits (8% of the total in 2013). We think this area is poorly understood but could be a key growth driver for Apple’s future profits.” ????In a report jam packed with charts and graphs, Perkins raises his Apple AAPL 0.11% price target to $105 per share ($735 in pre-split dollars). ????Below: His slide show includes this chart, which breaks down Apple’s sales by category and puts the app’s stores 8% in perspective. |
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