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          專欄 - 蘋果2_0

          蘋果、三星講和是韓媒鬧烏龍

          Philip Elmer-DeWitt 2014年05月23日

          蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報道蘋果公司時有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
          《韓國時報》周一報道稱,蘋果與三星正在密談,希望終結(jié)雙方之間的專利糾紛。不過這家媒體隨后又稱,因?yàn)樘O果的原因,雙方和解談判失敗。但事實(shí)上,這兩家公司根本沒有舉行過和談。

          ????本周一,《韓國時報》(Korea Times)報道稱,蘋果(Apple)和三星(Samsung)正在進(jìn)行“工作級別的討論”,旨在撤銷所有訴訟案,像蘋果和谷歌(Google)三天前那樣冰釋前嫌。這篇報道援引專利博客FOSS Patent的弗洛里安?穆勒稱,蘋果“正尋求以體面的方式終止史蒂夫?喬布斯(對安卓系統(tǒng))發(fā)起的‘熱核戰(zhàn)爭’”。

          ????然而,本周二《韓國時報》口徑大變。當(dāng)天的報道稱,三星同意進(jìn)行和解談判,但蘋果不愿和解。報道起初的標(biāo)題是“蘋果不愿與三星和解”,后來標(biāo)題更是被改為“蘋果拒絕與三星達(dá)成協(xié)議”。

          ????但問題在于,兩家公司之間根本不存在任何協(xié)議。

          ????此外,蘋果和三星聯(lián)合提交給美國地方法官露西?科赫的資料表明,雙方根本沒有進(jìn)行任何和解談判。

          ????從《韓國時報》援引三星律師的話來看,貌似錯誤全在蘋果。但是這篇報道有意避開了蘋果的申訴材料,從而漏掉了最精彩的部分。報道大部分援引自三星首席律師約翰?奎恩,后者當(dāng)時正向Law360談?wù)摲ㄔ号袥Q三星需賠償蘋果1.2億美元之事。

          ????? “他們一分錢也別想拿到。這根本站不住腳。”

          ????? “蘋果現(xiàn)在還沒拿到一分錢,也沒有迫使我們?nèi)魏我豢町a(chǎn)品下架。”

          ????? “蘋果不過是在轉(zhuǎn)移視線,人們早就不厭其煩。”

          ????? “就像跟極端主義分子一樣,沒有什么可談的。”

          ????最后,蘋果律師無奈地稱,“很難想像談判能有什么實(shí)質(zhì)性的成果。”(財富中文網(wǎng))

          ????譯者:項(xiàng)航

          ????On Monday the Korea Timesreported that Apple and Samsung were engaged in "working-level discussions" to dismiss all lawsuits -- much as Apple and Google had three days earlier. The piece quoted FOSS Patent's Florian Mueller to the effect that Apple was "looking for a face-saving exit strategy from Steve Jobs' thermonuclear ambitions."

          ????On Tuesday, the Korea Times took it all back. Samsung was agreeable to settlement talks, itreported, but not Apple. "Apple resists settlement with Samsung" was the headline on an early version of the story. The final version went further: "Apple rejects deal with Samsung."

          ????Only trouble is, there never was a deal.

          ????Nor were there any settlement talks, as the two companies' joint submission to U.S. District Judge Lucy Koh court makes clear.

          ????According to the Samsung lawyer quoted by the Korea Times, Apple was entirely to blame. But by skipping over Apple's half of the submission, the paper missed the juiciest parts, most of them quoting Samsung's lead attorney, John Quinn, talking to Law360 about the $120 million damages a jury had just awarded Apple.

          ????? "They're not going to see any of this money. This won't stand."

          ????? "Apple hasn't collected a penny—or succeeded in taking any products off the market."

          ????? "This is Apple's Vietnam, and people are sick of it."

          ????? "It's kind of hard to talk settlement with a jihadist."

          ????That, Apple's lawyers dryly noted, "hardly presages a fruitful return to mediation."

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