地圖：蘋果進(jìn)軍第三世界的最大障礙是什么
來源：OpenSignal.com（圖片點(diǎn)擊可放大）
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????上個月，新聞媒體大肆報(bào)道稱，蘋果（Apple）iPhone在印度的出貨量半年內(nèi)猛增兩倍。之后，這家公司又在印度實(shí)施了多項(xiàng)積極的市場策略，例如一系列的廣告活動以及手機(jī)以舊換新計(jì)劃。有分析預(yù)計(jì)，這些舉措有望使蘋果在印度市場的銷售額在2013財(cái)年結(jié)束前達(dá)到10億美元。 ????不過，蘋果在印度及其它新興市場面臨的真正制約因素也許并不是手機(jī)的價(jià)格。科技博客OpenSignal展示了一份地圖（見上）：在印度，有很多地方根本沒有3G和4G網(wǎng)絡(luò)覆蓋。這或許才是蘋果的癥結(jié)所在。 ????本周早些時候，科技博客Asymco的賀拉斯?德迪烏在和The Next Web網(wǎng)站的馬丁?布萊恩特談話時，簡要闡述了這個問題。 ????TNW：你認(rèn)為新興市場的主流消費(fèi)者什么時候才能擁有購買智能手機(jī)？ ????德迪烏：這純粹是個學(xué)術(shù)問題。更重要的問題是，新興市場的智能手機(jī)用戶什么時候才能用上真正的移動寬帶。落后的移動基礎(chǔ)設(shè)施建設(shè)和日益增長的終端需求之間的矛盾正不斷擴(kuò)大。如果聽之任之，所有智能手機(jī)都將失去移動數(shù)據(jù)傳輸?shù)恼嬲齼r(jià)值，淪為裝樣子的玩具。（財(cái)富中文網(wǎng)） ????譯者：項(xiàng)航 |
????Apple (AAPL) made headlines last month on reports that its iPhone shipments to India tripled in the space of six months. Since then it's instituted some aggressive marketing techniques, including an advertising blitz and a buyback scheme, that could propel the company's sales in the country, according to one estimate, to $1 billion before the end of fiscal 2013. ????But the real limiting factor for Apple in India -- and other emerging markets -- may not the phone's price as much as the issue apparent in the OpenSignal map above: The vast portions of the subcontinent with no 3G and 4G cellular coverage. ????Asymco's Horace Dediu stated the problem succinctly earlier this week in this exchange with The Next Web's Martin Bryant: ????TNW: At what point do you believe that the majority of people in emerging markets will own smartphones (if at all)? ????Dediu: The question is academic. The more important question is when will mobile broadband be available to all those who own smartphones. The economics of providing bandwidth are out of sync with the economics of providing terminals that can consume it. If it continues this way, all those smartphones will not be used for mobile data and will thus be essentially dumb. |
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