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          專欄 - 財富書簽

          百勝掌門人手把手教你打造領導力

          Geoff Colvin 2012年01月11日

          《財富》書簽(Weekly Read)專欄專門刊載《財富》雜志(Fortune)編輯團隊的書評,解讀商界及其他領域的新書。我們每周都會選登一篇新的評論。
          本周,我們選登了《財富》雜志高級主編杰夫?科爾文為百勝餐飲集團首席執行官大衛?諾瓦克的作品《超級領導力:實現偉大目標的唯一道路》撰寫的書評。

          ????這本書讀起來很有挑戰,因為諾瓦克知道領導力和技巧無關,它關乎人內心的本質,人性的特點,關乎人與人之間深層次的交流。大多數商業書籍都只會教授如何進行商業分析,而這本書促使人分析人的心理,尤其是自我解剖,它的難度顯然(比商業分析)大得多。計算現金流易如反掌。然而,坦誠地解剖自己,拷問自己是否曾經披上偽裝、欺騙他人,別人是否認為你誠實可靠,你是否珍視他人做出的貢獻,這種心理分析卻會讓人精疲力竭。

          ????“超級領導力”并不是完全在探討人的反省,它還涉及到企業戰略和結構、行動計劃與執行力。但是這些內容處于次要的位置。這本書所傳遞的基本信息最根本的基礎在于人們對領導力的深刻體驗。舉個例子,諾瓦克最雄辯的一個主題是認知的價值——他非常樂意公開承認良好的業績,而認知正是百勝餐飲集團的核心企業文化。這是個簡單的概念;認知沒有任何成本,但是有著驚人的價值。然而大多數經理人看起來似乎對這個人性的基本面一無所知。

          ????商界領袖中,創下了世人矚目的豐功偉績的人并不多見;其中又只有少數人會著書立說,而真正動筆寫出杰作的人更是鳳毛麟角。諾瓦克正好就是其中的一員。讀者朋友盡可以放心地扔掉手頭的領導力書籍,騰出書架。甚至是iPad 和Kindle里的數十億字節的電子書也可以清空,把騰出來的巨大存儲空間留給這本書。

          ????This book is demanding because Novak understands that leadership isn't about techniques. It's about your own deep nature, your traits as a human being, and how you connect with other people at deep levels. Most business books tell you to do analysis; this one makes you do psychoanalysis, mostly of yourself, and that's a lot harder. Calculating free cash flow is easy. Being honest with yourself about whether you ever pretend to be something you're not, whether others see you as reliable, whether you really value the contributions of others -- that can leave you exhausted.

          ????Taking People With You isn't entirely about introspection. It's also about strategy and structure, action plans and execution. But those things come later. The foundation of the book's message is the profoundly human experience of leading. For example, one of Novak's most powerful themes is the value of recognition -- he is an absolute fanatic about publicly recognizing good performance, and recognition is at the heart of Yum's culture. It's such a simple concept; recognition costs nothing, and its value is staggering. Yet most managers seem virtually clueless about this basic facet of human nature.

          ????Not many business leaders have produced long-term performance that merits our attention; of those few, not many write books; and of those who do, hardly any write good books. Novak is in that tiny subset. You can safely declutter much of your business leadership bookshelf, even if it's just taking up gigabytes in your iPad or Kindle, and install this one in the vast empty space.

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