行走的活廣告：八大公司創意品牌宣傳花車大巡游
Benjamin Snyder
2014年07月01日
巨型吉百利奶油彩蛋、好時巧克力彩車、會走路的大靴子、已經行走了80年的超大型香腸……商家的廣告推廣總是花樣百出，令人捧腹。
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7.Planters堅果車 ????Planters從1935年開始制造堅果車，隨后一直把這輛車作為贊助納斯卡（NASCAR）賽車活動的一部分。2011年，Planters為了“自然非凡”巡游給堅果車升了級，造出了一輛使用生物柴油和太陽能的新車。這家公司的官方網站稱：“Planters新堅果車的靈感來自于花生對地球的天然回饋。新堅果車采用環保材料，利用太陽能和風能。” |
7.The Planters Nutmobile ????Planters first built its Nutmobile in 1935 and has used one as part of its broader NASCAR sponsorship. It got an upgrade in 2011 for the "Naturally Remarkable" tour, Planters created a new car that runs on biodiesel and solar energy. "Inspired by how peanuts naturally give back to the earth, the new Planters Nutmobile uses environmentally-conscious materials and harnesses the power of sunlight and wind," the company said on its website. |
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