行走的活廣告：八大公司創意品牌宣傳花車大巡游

?3.賓永靴子車

????緬因州零售巨頭賓永（L.L. Bean）在2012年，也就是這家公司成立100周年時決定使用品牌宣傳車。有什么慶祝方式比制造一輛巨型靴子車更好呢？但這還不算完。有什么比一輛巨型靴子車還好呢？那就是兩輛巨型靴子車。賓永在電子郵件中表示，第一輛靴子車現在有了一位“靈魂伴侶”。公司發言人稱：“原來的靴子車那么受歡迎，所以我們覺得我們應該有一雙靴子車。新的靴子車將和原來的那輛靴子車一起在國內巡游，面向所有年齡層次的人推廣健康、積極的戶外生活?！?/p>

3.The L.L. Bean Bootmobile

????For Maine retail giant L.L. Bean, the decision to go mobile came in 2012 during the store’s 100thanniversary. And what better way to celebrate than make a car in the shape of a giant shoe? But that’s not all. What’s better than one giant shoe-shaped car? Two giant shoe-shaped cars. L.L. Bean said via email that the first boot now has a “sole mate.” According to a company spokesman, “the original L.L.Bean Bootmobile was so popular we decided we should have a pair.” He added, “The new Bootmobile will travel the country, along with the original, promoting a healthy, active outdoor lifestyle for people of all ages.”