改變世界的12家公司

????6. 蘋果公司

????蘋果公司（Apple）利用隨附的音樂軟件和便攜式播放器，以及開創性的智能手機和平板電腦增強了簡單實用的個人電腦，并由此改變了世界，而所有這些產品都實現了出色的相互兼容。此外，蘋果公司還讓我們知道，標新立異的人可以實現商業成功；即使一盒塑料模型也可以設計得很漂亮；個位數市場份額不會招致在迅速發展的行業中的滅亡；一個人確實可以決定一家巨型企業的特性；專注勝過寬度；巧妙營銷可讓以世界各地的人們愛上一個公司，即使這家公司的工作環境代表著一種殘酷的折磨；品牌至關重要；在產品名稱前加上“i”這種做法，可以無限制的重復；或許最重要的是，做得更好在很大程度上好于首開先河。—Adam Lashinsky

????6. Apple

????Apple AAPL -0.41% changed the world by augmenting its simple-to-use PC with music software and a portable player to go with it, a groundbreaking smartphone, and a tablet computer—all of which work together brilliantly. It also taught us that mavericks can succeed in business; that even a box of molded plastic can be beautifully designed; that single-digit market share doesn’t spell death in a fast-moving industry; that one man really can define the soul of a giant corporation; that focus trumps breadth; that clever marketing can convince people around the world to love a company, even a company whose workplace is a brutal grind; that brand matters; that putting an “i” in front of a product’s name is infinitely repeatable; and, perhaps most importantly, that being better is vastly preferable to being first. —Adam Lashinsky