電商反攻實體店零售業務

????亞科博夫斯基與賈恩都希望，BaubleBar的快速反應能力加上專業的產品選擇能使其實體店獲得成功。除THE BAR，他們還打算在全美范圍內推出更多專門迎合當地品味的精品店。比如說，倘若亞特蘭大的某位時尚博主正在追捧尖鉚釘，他們可以在短短幾周內在亞特蘭大的實體店中推出尖鉚釘珠寶。他們能迅速給亞特蘭大的店鋪供貨。

????許多電子零售商可能都會效仿BaubleBar。甚至有消息稱亞馬遜都正在考慮開設實體店，這將為“多渠道”一詞賦予全新的涵義。

????譯者：項航

????Yacobovsky and Jain now hope that speed together with their expert product picks will pay off in physical stores. Beyond THE BAR, they plan to launch more boutiques across the country catering specifically to local tastes. If a fashion blogger in Atlanta is talking up spikes, for example, they can stock an Atlanta store with spiked jewelry within weeks. They can merchandise a store in Atlanta very quickly.

????More e-tailers may follow suit. Even Amazon is rumored to be considering a brick-and-mortar store, giving a whole new life to the term "multichannel."